CURVE CONNECT Launches September 2020

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With a click or tap, intimate apparel brands and buyers will step into CURVE CONNECT, a new digital lingerie trade event and experience crafted by EUROVET Americas and Grip, an Event Matchmaking Software.

Set to take place online between September 13 – 25, buyers will be able to “swipe” between vendors and products offered to them and access to a unique catalog of brands from the comfort of their home or office at no cost. For exhibitors, using the technology will drive extra virtual “foot traffic” and sales opportunities.

“The technology provides video meetings in the browser, meaning no downloads or logins are required for participants”, explains Tim Groot, CEO and founder of Grip. “We know there is uncertainty surrounding Coronavirus, but bringing people together is the backbone of the events industry and we will aim to do this whether it’s face-to-face or in a virtual meeting room. Event professionals are always quick to adapt to the challenges facing the industry and we hope our technology and this integration will help organizers.” added Tim.

Above: an example of CURVE CONNECT’s platform.

The platform is set to open in a few weeks to “bridge the gap between the August and November intimate apparel market weeks”, according to Curve CEO Raphael Camp.

“Exhibitors using Grip saw 41% increase in lead capture. Grip software uses Artificial Intelligence to enable trade show participants to connect with the right people efficiently. Attendees and exhibitors can meet, schedule appointments and conduct meetings via virtual meeting rooms.

Thanks to this exclusive partnership between Eurovet Americas, the Fashion division of Comexposium USA, and Grip, the smart Event Matchmaking Software, participants will have the unique opportunity to discover instant recommendations of people – buyers, vendors, partners – and send out requests to connect, chat, virtually meet and do business.

Above: CURVE Los Angeles.

Building a stronger digital presence was already underway for Curve and became high priority as the whole industry started to shift their business online in March 2020. “Our priority over the past few months has been to keep the community connected beyond the Curve show floor. We made more content available online, hosted online webinars and panels, went live on social media, all while continuing to plan for the next face-to-face events in 2021.

Curve is becoming “phygital” and moving more into a hybrid of a physical and digital business platform for the industry. Beyond responding to the constraints of COVID-19, this allows an increase in the customization of the interactions, creating more bespoke, experiences both offline and online simultaneously. This will also allow brands and buyers that can’t meet in in person just yet to play an active part in Curve’s business” says Marion Pradier-Sentucq, Director of Sales and Marketing at Curve.

Curve Connect is the latest innovation for the group Eurovet who already successfully launched Curve Los Angeles in February 2020 and is working on expanding the Curve show brand to Canada in 2021.

About the news of going 100% digital in 2020, Raphael Camp, Eurovet Americas CEO says” We firmly believe that live events, people meeting and connecting face-to-face, are critical to discover, connect and do business is necessary. However, the unique situation we are living forces us to adapt our shows. Today, with the tech and digital capabilities available, we’re able to do that face-to-face and online, extending and amplifying the experiences and connections of the community with a more and more sustainable approach. We are working in close collaboration with the appropriate authorities in NY, the Javits center, our suppliers and partners, and industry associations, to ensure the proper health and safety guidelines are in place when we resume physical events in 2021.”

Learn More about CURVE CONNECT

Contact: Murphy Connolly
Email: murphy@curvexpo.com

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